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Lance Hires Bob Rogers as Director of Marketing
Posted By RVBusiness On November 20, 2013 @ 4:21 pm In Breaking News | No Comments
Lance Camper Manufacturing Corp. announced it has named Bob Rogers as director of marketing. According to a press release, Rogers brings 25 years of marketing, sales and product background to Lance, including experience in the automotive, RV and motorsports industries with Nissan, Fleetwood RV Inc. and Kawasaki.
“I am honored and excited to be returning to the RV industry, joining the very strong leadership team in place at Lance,” Rogers said. “I have always admired the Lance brand, its products and their relationship with their dealer and supplier partners. They are known for producing and servicing a very high quality product, that continues to be developed based on customer input.”
Lance President and CEO Jack Cole stated, “While talking to Bob, it became clear, that along with a long track record of success in marketing, he also has a real passion for the RV industry and we feel fortunate to have recruited Bob to Lance. He understands how important it is to be close to the customer, and brings a wealth of proven, as well as innovative concepts to the team.”
Rogers added, “Obviously Lance builds outstanding truck campers and the ultra light towable products introduced in recent years have established themselves as great successes, but I am also fired up about their recent entry into the toy-hauler segment and look forward to bringing the Lance quality experience to that very unique customer as well.”
For more information about Lanceand its full-line of ultralight towables, truck campers and toy hauler recreational vehicles, call (661) 949-3322 or visit www.lancecampers.com.
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