Pacific Coachworks Inc. (PCW) has hired Joe DeRosa as product manager for its new metal toy hauler, according to a press release.
“Joe’s experience in the RV industry will prove to be a great asset to our company,” said Jeff Daily, general manager of Riverside, Calif.-based Pacific Coachworks. “Our new toy hauler, consisting of eight floorplans, all 102-inches wide, is ready to hit the streets and we are thrilled to have Joe on board and eager to market it to RV dealers all over.”
DeRosa, whose family has been in the RV Industry for generations, started working part time with Forest River Inc. 17 years ago and developed his position becoming sales and marketing coordinator for its California division in 2004. In this position, he created a database and sales tracking program that improved efficiency, and was responsible for enhancing the quality of the marketing materials utilized by the California division. DeRosa was then given the responsibility of overseeing all international accounts, growing a non-existent market into a significant portion of the production for Forest River’s California facility.
With Pacific Coachworks, DeRosa will be responsible for launching the new toy hauler, developing sales and relationships with PCW’s growing number of RV dealers. He can be contacted at email@example.com.