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RVIA Set for Louisville; Expects 8,000 Attendees
Posted By RVBusiness On November 14, 2013 @ 1:44 pm In Breaking News,News In Focus | 1 Comment
Fueled by four consecutive years of growth in shipments, the Recreation Vehicle Industry Association’s (RVIA) 51st National RV Trade Show is “fully equipped” to be a first class spot where the industry’s manufacturers, suppliers and RV dealers will convene to see the latest RV products accessories and services.
According to an article appearing the latest edition of RVIA Today, the industry-only show will be held Dec. 3-5 at the Kentucky Exposition Center (KEC) in Louisville, Ky.
The show features 61 manufacturer and 225 supplier exhibitors displaying RV products across more than 720,000 square feet of exhibit space. More than 8,000 attendees, including RV dealers, warehouse distributors, accessory store owners, campground operators and exhibitor personnel, are expected to be on hand for the event.
“This year’s show demonstrates the strength of our industry’s recovery,” said RVIA President Richard Coon. “Shipments are up, employment is up, and optimism is up because our industry has shown its resilience. Louisville offers a one-stop site where attendees can see our industry’s best products, meet colleagues, and, most importantly, conduct business.”
Outlook 2014: Everywhere
“Outlook 2014: Everywhere” will kick off RVIA’s 51st National RV Trade Show on Tuesday (Dec. 3) with an energizing multi-media program offering an overview of the industry’s successes over the past year, as well as look at the industry’s promising future.
The free event for registered attendees will begin at 7:30 a.m. with a breakfast in the KEC South Wing Mezzanine Ballroom. One of the most anticipated annual industry events with more than 1,000 dealers and show exhibitors expected to be on hand, “Outlook 2014” will entertain and inform attendees with fast-paced, insightful presentations.
Hosted by RVIA Chairman Doug Gaeddert, “Outlook 2014: Everywhere” will feature Coon’s thoughts on the state of the industry and where it is headed in the year ahead in a presentation titled “Growing Everywhere.”
The industry’s Go RVing and media relations team will deliver “Seen Everywhere,” a multi-media report highlighting the most impactful advertising and public relations achievements in 2013, while previewing what’s in store for 2014. The presentation will feature Go RVing Co-Chairs Bob Wheeler and Tom Stinnett, as well as RVIA Public Relations Committee Chairman B.J. Thompson and RVIA Vice President of Public Relations and Advertising James Ashurst.
Attendees will also hear from Sports Illustrated senior writer Peter King, one of America’s premier pro football writers. King, who toured NFL training camps this year in a motorhome provided by Go RVing and Jayco Inc., will share his thoughts on his RV adventure and provide an insider’s view of the NFL.
The “Outlook 2014: Everywhere” program and breakfast are free fro attendees on a first-come, first-served basis. All show attendees are welcome, and no reservations are necessary. Show registration will be available in the South Wing Lobby C Entrance prior to the event.
Seminars and Learning Opportunities
Attendees are offered a seminar schedule featuring two sessions designed to help dealers increase sales and boost their bottom line.
The show also offers attendees opportunities to learn about resources available to help them build their business, RVIA said. Industry members can visit the Go RVing booth to find out more about the industry’s national “Away” advertising campaign and how to use the program’s materials to bolster their own local promotional activities.
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