SSI: Motorhome Sales Surge 26.7% in September

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November 14, 2013 by   Comments Off on SSI: Motorhome Sales Surge 26.7% in September

Year-over-year motorhome registrations jumped 26.7% in September while sales for the nine months increased 32.8%, according to the latest report from Statistical Surveys Inc. (SSI).

Thor Industries Inc. held the No. 1 spot in year-to-date motorhome registrations with a 23.8% market share followed by Winnebago Industries Inc. (18.9%), Forest River Inc. (13.6%) and Forest River’s Coachmen RV division (11.6%). The Forest River Group, which includes Coachmen in a “consolidated” report by Statistical Surveys, was ranked as the leader for September with a 25.4% share.

In the Class A category, September sales climbed 23.1% compared with 2012 and were up 30.4% for the nine months. Thor led the sector through September, posting a 21.8% market share and edging Winnebago (20.9%). Tiffin Motorhomes Inc. was No. 3, capturing a 17% share, while Fleetwood RV Inc. garnered a 12.5% share.

Class C sales gained 31.8% for the month and 35.6% year-to-date. Thor led the category for the nine months with a 26% market share, followed by Forest River (18.7%), Coachmen (18.1%) and Winnebago (16.6%).

Rental registrations, primarily Class C sales, surged 186% in September, but represented relatively low volume.

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