SSI: Towable Sales Post 14% Gain in September
Year-over-year retail towable sales gained 14% in September and showed a 14.8% increase for the first nine months. According to the latest report from Statistical Surveys Inc., travel trailer and fifth-wheel sales registered double-digit growth for the month while overall sales for the third quarter rose 19%.
• Sales for the high-volume travel trailer sector grew 14.6% in September and 16.1% for the nine months.
• Fifth-wheel registrations rose 16.2% for the month and 15.4% year-to-date.
• Folding camping trailer sales were up 4.3% in September, but dipped 0.7% year-to-date.
• Recreational park trailer sales decreased 30.6% for the month and 11.4% year-to-date.
Thor Industries Inc. was the towable sales leader through September with a 35.4% market share, followed by Forest River Inc. at 22.4% and Jayco Inc. with an 11.6% share. The Forest River Group, which includes the company’s towable building divisions in a “consolidated” report by Statistical Surveys, earned a 35.2% share for September.
By segment, Thor was No. 1 in travel trailer sales with a 32.7% share for the first nine months, ahead of Forest River (22.6%) and Jayco (13.4%). Thor held a commanding lead in fifth-wheel sales, capturing a 49.7% market share, while Forest River posted an 18.6% share and Forest River’s Palomino RV division held a 6.4% share.
Forest River was the folding camping trailer sales leader for the nine months with a 44.2% market share while Jayco (17.1%) held the No. 2 position followed by Forest River’s Coachmen RV division (14.8%). In the park model segment, Thor was No. 1, posting a 21.4% market share, with Kropf Manufacturing Co. Inc. No. 2 at 11.7% followed by Skyline Corp. with an 8.5% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).