Truma Corp., one of the leading recreational vehicle suppliers in the European market, is in the beginning stages of making a move into America. And not too surprisingly, the Germany-based company is setting up shop in Elkhart, Ind., with both an office and a warehouse.
As reported by the South Bend Tribune, more than 80% of all RVs are made in the Elkhart County area.
Truma Corp. entered the market in August and added office space in November. So far, it has three employees at its office and three more part-time employees at its warehouse.
The company is involved in six areas in the international RV market — heating, water and air-conditioning systems, LP gas and power supply and maneuvering systems.
“We are confident in areas where we feel we can compete and provide a product that meets the needs of our customers,” said Elden Wood, vice president of sales and marketing for Truma.
The company will be at the 51st Annual National RV Trade Show in Louisville, Ky., on Tuesday (Dec, 3) through Thursday where it plans to find out the needs of the U.S. market as the industry moves forward, Wood said.
Wood said it’s difficult to project what those products are but did say that European products could be unique to that market “because they are designed around behaviors and needs of the European demographic.”
“We do envision some of the products coming over and being the same product sold here,” he added. “But for the most part, there’s a need for products to be built from scratch for the American market because of our unique needs (in Europe).”
Wood noted that Europe’s older, narrower streets affect the size of RVs.
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