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Winnebago ‘Toolbox’ Distributed to Dealer Body

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November 11, 2013 by   Leave a Comment

Winnebago motorhome "toolbox"

Winnebago Industries Inc.’s motorhome dealerships recently received a “Toolbox” display, along with a supply of matching brochures.

According to a press release, the toolbox contains 11 sample pieces that represent the distinct advantages of Winnebago products, including exclusive vertical integration capabilities that enable the production of most of the parts used to create a motorhome to be manufactured in the company’s Forest City, Iowa, facilities to exacting standards.

Winnebago said that key components include multi-density foam found in the company’s Stitchcraft furniture, precision formed steel from the chassis weld facility, and the industry-leading interlocking joint design of the sidewalls built by the CAPCO division.

Each of the 11 pieces in the toolbox represent the company’s advanced manufacturing processes that are used to create the Winnebago, Itasca, and Winnebago Touring Coach motorhomes. A brochure accompanies the toolbox that explains each piece within the toolbox. This brochure is then provided to retail customers as a takeaway to review later.

“The Toolbox and brochure are a powerful sales tool that allow our dealers to tell the story of our quality manufacturing,” said Winnebago Industries Marketing and Sales Promotion Manager Kelli Harms. “By helping to explain the hows and whys of what we do, the Toolbox is a powerful resource to help a consumer make their purchase decision.”

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