Bristol, Ind.–based towable manufacturer Augusta RV (ARV) reported a strong showing during last week’s Louisville Show that included a boat and fishing poles giveaway and an appearance by Mekayla Diehl, Miss Indiana USA 2014.
“We expected a strong showing in Louisville, and exceeded our expectations,” said said Josh Bowerman, district sales manager. “We handed out fishing poles to promote our boat giveaway and ran out of poles Wednesday (Dec. 4) afternoon because of better than anticipated traffic. We were thrilled to hand out fishing poles and have Miss Indiana signing autographs. With the marketing effort and the success of 2013 we had an incredible turnout and were able to sign new business and obtain more orders from existing dealers.”
The winner of the Polar Kraft Dakota fishing boat was Trailblazer RV located in Alberta Canada. “Trailblazer has been a great partner. They have seen strong retail growth in our Flex line in the past year and we are very pleased they won the boat,” said Bowerman.
With a solid Louisville Show and the upcoming release of its new high-end luxury fifth wheel Luxe, Augusta RV is anticipating a strong retail season. “These are exciting times at Augusta RV and we plan to keep our foot on the gas and continue to build the best products possible through passion, design, technology, and above all else – innovation,” Bowerman said.