Following up on record sales during September’s Elkhart County RV Open House in northern Indiana, Howe, Ind.-based Cruiser RV LLC reported strong dealer response to product during last week’s Louisville Show.
“Traffic was a little lighter this year, but those in attendance seemed more serious about doing business,” said said Cruiser RV President Jeff Fought. “The RVIA Show is meaningful to us because it gives us another chance to be in front of our dealer partners and quality prospects.”
The company found that Canadian dealer influence was especially strong. “We already have a strong presence in Canada, but the show allowed us to close several remaining markets there,” said Jay Mohamed, vice president of sales.
Mohamed also reported better than normal attendance from Western U.S. dealers, noting, “That confirms for us that the West is finally back after the recession, and we’re very excited about that.”
Fought said that Cruiser RV’s ViewFinder Signature line was certainly the “hit” of the show for the company. “We’ve been nominated for several best-of-show and best new products of 2014 awards,” said Fought. “It’s a more upscale travel trailer we’ve added to our lineup, but we’ve kept the price-for-features at an almost unshoppable level — so there’s a lot of excitement among our dealer body.”
With a healthy backlog and post-show optimism, Cruiser RV is setting its sights on the upcoming retail shows and selling season.
“All of our products have been fine-tuned, much in part thanks to dealer and customer input, and we’re extremely happy with the response from the past two wholesale buying events,” said Fought. “Now it’s time to see the ultimate reward of retail customers shopping and buying of our product. For our family-owned business, that’s ultimately what it is all about—making happy campers, and happy dealers.”
Upcoming early 2014 retail shows in which Cruiser RV plans to have a major presence include:
• Cleveland RV Show, Jan. 8-12.
• Tarrant County RV Show (Fort Worth, Texas), Jan. 9-12.
• Pittsburgh RV Show, Jan. 11-19.
• Tampa RV SuperShow, Jan. 14-19.