Ford to Initiate Aggressive Expansion Plan in ’14
A confident Ford Motor Co. said today that it plans to add 5,000 U.S. jobs in 2014, open two plants in Asia Pacific and one in South America, and launch 23 vehicles globally.
“Next year, we are embarking on our most ambitious global launch year ever to meet customer demand for our products around the world,” Raj Nair, group vice president for Ford global product development, said in a statement.
Automotive News reported that Ford plans 16 launches in North America. They include the Ford Mustang, Ford Transit Connect, Ford Transit and Lincoln MKC.
“We saw unprecedented growth in the United States this year, especially in the midsize and utility segments,” Joe Hinrichs, Ford president of the Americas, said in the statement. “With the addition of 16 new products to our showroom, including Ford Mustang, our momentum continues.”
Hinrichs said Ford has learned from the problems it had with launches this year. It has taken steps including adding launch engineers at Ford factories to help suppliers gear up.
“We’re focusing a lot of energy getting ready for these launches,” he said.