Prime Time Brands Sweep ‘DSI Quality Awards’
The Recreation Vehicle Dealers’ Association (RVDA) presented Prime Time Manufacturing with the prestigious Quality Circle Award for the fourth consecutive year in a ceremony kicking off the National RV Trade Show in Louisville, Ky.
According to a press release, all five Prime Time brands – Avenger, Crusader, LaCrosse, Sanibel, and Tracer – were recognized for scoring 80% or above in overall dealer satisfaction as measured by RVDA’s Dealer Satisfaction Index (DSI) survey.
“Prime Time has over 500 employees who are 100% focused on providing industry-leading product, sales support, and customer service to our dealers and retail customers,” noted Jeff Rank president of Prime Time, a division of Forest River Inc.. “Earning the Quality Circle Award is something all of our employees take very seriously and there is great pride in knowing that each of our eligible brands has won the award every year since our inception. We sincerely thank our valued dealer-partners for honoring us with this prestigious award.”
The DSI survey, which determines the Quality Circle Award winners, rates manufacturers’ performance in eight core areas: vehicle reliability/quality, parts support, dealership warranty support, vehicle design, sales support, sales territory, competitive price/value, and overall dealer communications.