RVT.com Debuting Two New Marketing Products
RVT.com, a leading Internet classifieds ad site for new and used RVs for sale, is introducing two new marketing products for RV dealers and manufacturers, including Targeted Remarketing and Large Rectangle RV Description (RVDP) display ads.
The new RVT.com Targeted Remarketing product uses sophisticated tracking data to target a highly specific group of people using RVT.com, then sends an advertisers’ banner ad to each individual in that group.
For example, a dealer could target people who have viewed RVs in California and Oregon on RVT.com in the past 15 days or RV shoppers who have viewed a competitor’s listings on RVT.com in the past month.
“This new targeted marketing product allows us to pull very qualified prospects for any RV dealership or company interested in getting their message to RV consumers, and allows them to promote their business in ways they have never done before,” said Shawn Friesen, senior vice president of RVT.com. “Dealer ads are served to these prospects across the Internet, at just the right time – when they are in the market to buy. This is a revolutionary new marketing product for the RV industry, that allows other companies access to our massive RV consumer base.”
The new RVDP display ads appear in RV description pages, which are the most viewed pages on RVT.com, and often the first page a visitor lands on from a Google or Bing search. Not only do these pages advertise dealer inventory and generate shopper inquiries, they are a prime opportunity for dealers to highlight the benefits of their dealership.
Friesen said that dealers can now reach RV consumers on all of their listings with a personalized dealership message. The large rectangle size (336 by 280 pixels) gives dealers ample room to advertise current sales or specials, as well as the benefits of shopping at the dealership. The banner can be linked to a dealer website or custom landing page.
For more information, dealers visit http://www.rvt.com/rv-display-advertising-dealer.php or manufacturers visit http://www.rvt.com/rvt-manufacturers.php.