SSI: October Canadian Towable Sales Drop 4.5%
Year-over-year Canadian retail sales of towable RVs fell 4.5% in October, while registrations for the first 10 months were up 3.9%. According to the latest report from Statistical Surveys Inc., results by segment showed:
• Sales in the travel trailer sector dipped 0.3% in October but gained 7.6% for the 10 months.
• Fifth-wheel sales decreased 10.4% for the month and 3.7% year-to-date.
• Folding camping trailer registrations were up 5.4% in October but declined 9.6% for the 10 months.
• The recreational park trailers retreated 51.5% for the month and 14.6% year-to-date.
Thor Industries Inc. was the overall Canadian towables sales leader through October with a 35.6% market share, followed by Forest River Inc. (16.2%) and Jayco Inc. (15.6%). The Forest River Group, which includes the company’s towable building divisions in a “consolidated” report by Statistical Surveys, earned a 31.6% share through October.
Thor was also the leader in travel trailer sales year-to-date with a 33.9% market share while Jayco was No. 2 with a 17.4% share and Forest River held a 15% share.
Thor held a commanding lead in the Canadian fifth-wheel sector through October, capturing a 49.2% market share, with Forest River at No. 2 posting a 16.8% share followed by Forest River’s Palomino RV division at 9.4%. Thor was also No. 1 in park model sales with a 46.4% market share, General Coach was No. 2 (21.3%) and Forest River third (18.3%).
Forest River led the Canadian folding camping trailer sales for the 10 months with a 31.2% market share while Jayco posted a 31.1% share and Forest River’s Coachmen RV division held a 21.4% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).