SSI: Towable Sales Jump 15.6% During October
Year-over-year retail towable sales gained 15.6% in October and showed a 15.2% increase for the first 10 months. According to the latest report from Statistical Surveys Inc., results showed:
• Sales for the high-volume travel trailer sector grew 18.5% in October and 16.6% for the 10 months.
• Fifth-wheel registrations rose 12.4% for the month and 15.6% year-to-date.
• Folding camping trailer sales were up 0.8% in October, but dipped 0.4% year-to-date.
• Recreational park trailer sales decreased 20.7% for the month and 12% year-to-date.
Thor Industries Inc. was the towable sales leader through October with a 35.8% market share, followed by Forest River Inc. at 22.4% and Jayco Inc. with an 11.5% share. The Forest River Group, which includes the company’s towable building divisions in a “consolidated” report by Statistical Surveys, earned a 35.1% share for the 10 months.
By segment, Thor was No. 1 in travel trailer sales with a 32.6% share for the first 10 months, ahead of Forest River (22.6%) and Jayco (13.4%). Thor held a commanding lead in fifth-wheel sales, capturing a 51.1% market share, while Forest River posted an 18.5% share and Forest River’s Palomino RV division held a 6.3% share.
Forest River was the folding camping trailer sales leader for the 10 months with a 44.3% market share while Jayco (16.9%) held the No. 2 position followed by Forest River’s Coachmen RV division (14.8%). In the park model segment, Thor was No. 1, posting a 21.3% market share, followed by Kropf Manufacturing Co. Inc. (12.7%) and Skyline Corp. (8.4%).
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).