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McHale to Serve as CalRVDA Executive Director

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January 30, 2014 by   Leave a Comment

Elected leaders of the California RV Dealers Association (CalRVDA) announced in a press release that Terry McHale of the advocacy and public relations firm Aaron Read & Associates will serve as the association’s executive director. CalRVDA is the membership association serving California RV dealers.

CalRVDA President Ernie Friesen of All Seasons RV in Yuba City noted, “It’s time for CalRVDA to move in a new direction. I have very high respect for our board members and I look forward to working with Terry McHale as the new CalRVDA executive director. Aaron Read & Associates is one of the largest firms in their field, and we share the same value system. We have a lot of exciting things happening with CalRVDA as the California economy begins prospering.”

McHale, a legislative advocate with the Sacramento-based firm, has served as director of the California Fire Foundation and as a consultant to the California State Assembly Committee on Fire, Police and Emergency Services. He has worked with a wide variety of clients to write and lobby legislation on a broad spectrum of issues.

Announcing the management change, Friesen noted the accomplishments of outgoing Executive Director Skip Daum. “Skip served CalRVDA for 19 years as executive director and during that time we successfully passed legislation that was dealer-specific,” Friesen said. “We also battled legislation that would have been bad for the industry. We are grateful for the hard work of Skip and his assistant, Kerri Ostrom, over the years.  They will be missed.”

CalRVDA’s elected leadership team and board members, in addition to Friesen, include Treasurer Joey Shields of Pan Pacific RV Centers Inc. in French Camp; Secretary Troy Padgett of All Valley RV Center Inc. in Acton; board member Mike Arambide of Barber RV in Ventura; board member Frankie Barouti of Giant RV in Montclair; board member Bobby Combs of Bobby Combs RV Center in El Cajon; and board member Darrel Friesen of Redding RV Center in Redding.

 

CalRVDA’s new management team consists of Terry McHale tmchale@aaronread.com and Administrative Assistant Melissa Shetler mshetler@aaronread.com. The mailing address for CalRVDA is 1415 L Street, Suite 1100, Sacramento, CA 95814 and the phone number is (916) 448-3444.

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