RVIA PR Team Creates ‘Media Buzz’ for Industry
The Recreation Vehicle Industry Association’s (RVIA) public relations team has been working with show promoters and reporters to generate media coverage of local RV shows.
According to a press release, efforts helped create media buzz about consumer shows with stories appearing in major media outlets around the country. Stories have focused on brisk sales and record-breaking attendance.
With 56,953 attendees, the Florida RV SuperShow set a new attendance record. “All the negativity that haunted the industry seems to have dissipated,” said Lance Wilson, executive director of the Florida RV Trade Association (FRVTA), which hosts the show. “People were more upbeat and I think the dealers and manufacturers are anticipating another good year.”
A similar report about the Central Gulf Coast Boat, Sport and RV Show in Lake Charles, La., appeared on the Lake Charles NBC affiliate.
“Everything’s pretty much back on track,” Johnny Klontzakis from Happy Trails RV told viewers. “We’re doing well, the industry is back, the innovation is there. The manufacturers are excited, the dealers are excited. It’s going to be a good year.”
In Spokane, Wash., show promoter Steve Cody told a reporter for The Spokesman-Review newspaper that Baby Boomers are a big market for the RV industry. Attendance at the show topped 12,000, and dealers sold 140 units in four days. “It’s hard to keep RVs on the lot,” Cody said.
Visit the “News Room” at RVIA.org for a complete run-down of show coverage in the mainstream media.