RV Trader Reports Record Performance For 2013
RV Trader, a division of Dominion Enterprises, experienced a record year in customer growth, online traffic and marketplace statistics in 2013.
RV Trader.com reported in a press release it showed a record 37% growth in unique visitor traffic year-over-year and a 49% growth in visitor traffic overall, according to Adobe Omniture analytics. Additionally, mobile visitor traffic was up 184%, while mobile page view traffic saw a substantial growth of 244% year-over-year. According to Comscore, RV Trader experienced a 39% lift in visitor traffic in 2013, while traffic for the year totaled five times higher than any other online RV classifieds site.
In keeping with RV Trader’s consumer branding initiative of 2013, “Leaving Footprints Across the Country,” the business heavily focused on rally sponsorships, consumer shows, partnerships, increases in social advertising, enhanced email marketing campaigns and search engine marketing spend. This resulted in a 14% growth in private-party ad placement and 110,000 total RVs for sale on the website – a record high. Additionally, the RV Trader consumer newsletter subscriber base grew 59% year-over-year. Social media channels also experienced significant growth, with Facebook followers up 88% year-over-year, Twitter showing an increase of 45%, and Pinterest topping the charts at 425% growth year-over-year.
RV Trader said that it now has over 50% of the U.S. RV dealer marketplace live on the site. The private-party marketplace remains healthy as well, with more ads placed on the site weekly than ever before. Dealer call volume was also on the rise, with a 40% increase in calls placed year-over-year and an increase of 24% in total leads placed on the site through enhancements such as “Get Best Price” and “Request Price.”
“RV Trader’s dedication to providing the best online marketplace for buyers and sellers was demonstrated this year,” said Tim Custer, general manager of RV Trader. “We are committed to offering best-in-class advertising and marketing solutions for dealers while providing top-notch customer service. At the end of the day, if we can generate more traffic to our site, better products for our dealer customers, and a healthy, online marketplace of buyers and sellers that produces quality leads and RV sales, everyone wins. The RV industry has seen a great year, and the momentum of such a positive year will only propel us forward as we kick off 2014.”
For more information, visit http://www.rvtrader.com, or call (877) 354-4068.