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SSI: November Motorhome Sales Increase 15.8%

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January 15, 2014 by   Leave a Comment

Year-over-year motorhome registrations grew 15.8% in November while sales for the 11 months increased 34%, according to the latest report from Statistical Surveys Inc. (SSI).

Thor Industries Inc. held the No. 1 spot in year-to-date motorhome registrations with a 23.5% market share followed by Winnebago Industries Inc. (19.2%), Forest River Inc. (13.8%) and Forest River’s Coachmen RV division (11.2%). The Forest River Group, which includes Coachmen in a “consolidated” report by Statistical Surveys, was the leader through November with a 25.2% share.

In the Class A category, November sales climbed 8.4% compared with 2012 and were up 30.4% for the 11 months. Thor led the sector through November, posting a 21.6% market share and edging Winnebago (20.7%). Tiffin Motorhomes Inc. was No. 3, capturing a 17.2% share, while Fleetwood RV Inc. garnered a 12.4% share.

Class C sales jumped 28.4% for the month and 38.5% year-to-date. Thor led the category for the 11 months with a 25.7% market share, followed by Forest River (18.9%), Coachmen (17.6%) and Winnebago (17.3%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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