Airstream Inc., a subsidiary of Thor Industries Inc., announced a 59% sales increase in calendar 2013. Airstream, which manufactures travel trailers and Class B motorhomes, attributed its second year in a row of record growth to a more committed dealer network, accelerated marketing efforts and an overall industry uptick.
According to a press release, sales of Airstream’s Interstate Class B motorhomes were up 51% year-over-year while travel trailer sales increased 59%, putting production levels of all products at highs the company hasn’t seen since the 1970s. The demand for Airstream’s “design-driven” products led to the largest backlog the company had experienced in more than 30 years.
To support the growing demand, the company is increasing production and rapidly creating jobs at its Jackson Center, Ohio, manufacturing plant. Airstream made numerous key hires for new positions across all areas of its business, including manufacturing, engineering, accounting and sales. As a result, Airstream was recently honored with INC Magazine’s “Hire Power Award,” recognizing companies that are driving jobs and the economy in their respective industries.
Airstream’s expanded distribution and more committed dealer network were the largest drivers for the company’s record year, which included the addition of new retailers in key markets in North America and abroad. With a stronger dealer network across the world, further development of markets such as China, Australia and South Korea will continue to be a priority in Airstream’s global growth strategy.
Accelerated marketing and social media initiatives also played a significant role in increased awareness of Airstream, and brand partnerships with companies like Veuve Clicquot, Levi’s and Fender motivated new audiences to consider the versatility of Airstream’s products. The company also heightened its focus on social media engagement with the launch of its Live Riveted (http://www.airstream.com/
“We are thrilled that at 82 years old Airstream is more popular than ever, and our customers, as well as leading brands across the world, continue to find new and creative uses for their Airstreams,” said Airstream President and CEO Bob Wheeler. “We anticipate another successful year in 2014 as we ramp up production and continue to gain momentum in global markets. Our international customers are keen to buy Airstreams and experience the American-made quality of our travel trailers.”