Chrysler Dealers Snatch up Diesel Ram Pickups
Chrysler Group dealers ordered more than 8,000 diesel-powered Ram 1500 pickups in the first weekend that they could do so — a figure that represents nearly half of the light-duty pickup’s normal monthly production.
According to Automotive News, included in the orders placed between Feb. 7 and 10 were more than 400 diesel-powered half-ton pickups that had already been sold to customers.
That’s about five times the normal percentage of sold orders for a typical prelaunch vehicle, said Bob Hegbloom, director of the Ram brand.
“This just helps to solidify in our minds that we did the right thing with this truck,” Hegbloom told Automotive Newstoday.
Chrysler began building its first salable Ram 1500s with a 3.0-liter V-6 EcoDiesel engine late last month at its Warren Assembly plant in suburban Detroit. Those pre-spec vehicles are due to be delivered to dealers in the next three weeks.
The company disclosed plans to sell a diesel-powered light-duty pickup almost a year ago.
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