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Forest River’s Legacy Diesel Gains Market Share
Posted By Dave Barbulesco On February 25, 2014 @ 8:40 am In Breaking News | No Comments
Looking to expand market share in the growing Class A diesel marketplace, Forest River Inc. initiated an across-the-board restructuring of the division over the past year. “We completely rebuilt the management, sales and design teams, but most importantly the product has taken on a new design and direction,” said Jeff Babcock, general manager. The product redesign includes improved floorplans in the Charleston and Berkshire lines along with an all-new 35-foot Legacy SR300 that debuted at last September’s Hershey Show. With an MSRP of $199,000, the entry-level Legacy establishes a new category for Forest River in its diesel offerings, hitting a price point “that is normally reserved for a high-end gas Class A.” The coach boasts a 300-hp Cummins diesel engine built on a 2500MH Allison transmission and a full air-ride/air-brake straight-rail Freightliner chassis. Available in two floorplans, the 340BH is a bunkhouse model featuring a power cockpit bunk-option bed up front, extra sleeping area for two people and a bunkhouse in the rear capable of sleeping nine. The Legacy 340KP replaces the standard bunks with a pantry, stackable washer/dryer prep and additional wardrobe space. Slated for introduction soon is a bath-and-a-half floorplan and another to be announced. Noting that Forest River’s restructuring generated strong initial sales, National Sales Manager Mike Peterson reported that the builder also introduced a $5,000 rebate coupon to incentivize consumers. “It’s basically a thank you to our dealers to help them flush out their older 2014’s since the 2015 models come out at the end of April,” Peterson said, adding the rebate goes directly to the consumer. “It’s available on our website and Facebook page, and in FMCA Magazine.”
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