Go RVing’s exhibit at the popular Southeastern Wildlife Exposition (SEWE), held Feb. 14–16 in Charleston, S.C., helped introduce 3,000 event attendees to RV travel and camping.
According to a press release, Go RVing was participating at SEWE for the second year through its media buy with event sponsor Garden & Gun magazine. Now in its 31st year, SEWE featured more than 500 artists and exhibitors presenting their products to more than 40,000 attendees.
Go RVing’s display featured a Lance Camper travel trailer and a Forest River Rockwood Mini Lite travel trailer that were open for tours. Attendees could also make s’mores and enjoy barbecue sandwiches in a campground like setting.
“Last year showed that this was a great event for Go RVing to showcase RV products to families as a tremendously fun, flexible and affordable way to travel,” said James Ashurst, vice president of communications and marketing for the Recreation Vehicle Industry Association (RVIA). “We had another successful year reaching a lot of people squarely in our target demographics.”
Go RVing began expanding its marketing efforts last year to include consumer events with RVs on-site to provide a hands-on experience. Through partnerships with Garden & Gun, Country Living and Sports Illustrated, more than 15,000 potential consumers toured RVs at major consumer events.
In addition to the just-concluded SEWE event, Go RVing also plans on-site consumer integrations in 2014 with Country Living at fairs this summer, at Live Nation’s Jamboree in the Hills country music festival in May, and through another Go RVing tailgate tour with Sports Illustrated at college football games in the fall.
“These events create strong consumer interest in RVing,” said Ashurst. “The on-site displays bring the RV to life and allow us to connect with consumers in a memorable way.”