In the first episode of the second season of The Profit, which aired Tuesday night (Feb. 25) on CNBC, Marcus Lemonis worked with Athans Motors, a former Morton Grove, Ill., luxury pre-owned car dealership, and developed a new business model called AutoMatch USA. Lemonis is chairman and CEO of Camping World Inc. and Good Sam Enterprises LLC.
According to a press release, the new auto dealership model will specialize in foreign and domestic pre-owned cars of all makes and models; parts, accessories, service and collision. Customers will receive customized Good Sam services such as extended service warranty, financing, insurance and roadside assistance.
Former real estate investor and car enthusiast, Pete Athans, sunk his entire life savings into building a high-end pre-owned car dealership, but financing a fantasy dealership left him short on cash and he struggled to fill his lot with cars.
Lemonis, the new owner, stated, “We’re open for business and our first objective is to change the way customers shop for quality, pre-owned cars by offering a full service auto buying experience with sales, service and accessories.”
Lemonis began his career in the automotive industry and eventually became vice president of several auto dealerships in the Miami area. Over the past 10 years, Lemonis has acquired more than 100 RV dealerships across the country, turning them into Camping World RV SuperCenters.
At the end of the episode, with a new management team in place, the dealership had converted to the first of many AutoMatch USA locations, specializing in cars for every budget and lifestyle.
To read the full release click here.