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Prime Time Mfg. Builds Market Share During ’13

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February 25, 2014 by   2 Comments

Towable builder Prime Time Manufacturing, a division of Forest River Inc., continues to post impressive retail growth rates as the Wakarusa, Ind.-based company begins its fifth year.

According to a press release, final 2013 numbers from Statistical Surveys Inc. show that Prime Time’s travel trailer brands increased total retail sales by 47% while its fifth-wheel brands grew sales by 62%. With a combined market share increase exceeding 30% for 2013, Prime Time is one of the fastest growing retail manufacturers in North America, the company said.

According to National Sales Manager Ken Walters, the consistent sales growth is a function of “a unique business model, great dealers and impressive product.” He added, “Our business model continues to be a very dealer-centric and retail driven model. We put our dealers first and offer products that are a smart investment for them. They’ve felt great about increasing the amount of Prime Time products on their lots over the years and customers have chosen to buy that product over a myriad of other options. We couldn’t ask for a better lineup of dealer partners.”

Prime Time President Jeff Rank noted, “We are no longer a new start-up company where it’s easy to show huge year-over-year increases. Prime Time is well established in the Top 10 of our industry yet we still continue to grow significantly faster than our peers. It is truly a testament to treating your dealers well and developing great product with great quality.”

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Comments

2 Responses to “Prime Time Mfg. Builds Market Share During ’13”

  1. Brad Campkin on February 25th, 2014 4:27 pm

    Haven’t seen this kind of excitement since the Dutchmen days! Customers are drawn to the products because they are customer feature based and our sale staff just love them. Can’t wait to show all 6 product lines at the Toronto International RV show this weekend.

  2. Jeff Rank on February 25th, 2014 4:58 pm

    Thanks, Brad – we will be up there in full force to support your dealership’s efforts this weekend!

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