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Thor Acquires Some Legendary Towable Brands

Posted By Sherman Goldenberg On February 20, 2014 @ 12:29 pm In Breaking News | 1 Comment

Bob Martin

Along with the former Allied Specialty Vehicles Inc. (ASV) towable RV-manufacturing plant that it just purchased on Indiana 19 on the south side of Elkhart, Ind., Thor Industries Inc. also acquired a host of towable brand names once marketed by ASV and its predecessor, Monaco RV, from whom they were purchased last year.

Included are a host of legendary nameplates like Presidential, Aluma-Lite, Alumascape, Trail-Lite, R-Vision, Trail Cruiser and Trail Sport, Thor President and CEO Bob Martin confirms.

“We didn’t put it all in a press release because it was more than a mouthful and at the end of the day, right now, our biggest priority was that we needed production for motorized,” Martin said of Tuesday’s (Feb. 18) announcement that Elkhart-based Thor had acquired ASV’s 220,000-square-foot towable plant which served for a number of years prior to that as Monaco Coach Corp.’s motorized chassis plant.

And while Martin indicated that the newly acquired ASV plant will facilitate the continued expansion of his company’s Thor Motor Coach division, plans for those towable brands are still quite preliminary.

“I have a long list of brands that we now have at our disposal and basically I’ve opened them up to Keystone and to all of our companies (Thor divisions) that might have an interest in them,” said Martin. “You know, some of these are iconic brand names that we just don’t yet know how they’re going to be used, but we did get the names.”

Meanwhile, as part of the agreement to purchase the Indiana 19 plant, Thor is working with a variety of dealers – including its own Thor retailers – to unload some of the finished inventory on hand at the former ASV plant.

“So, we’re taking on that burden,” said Martin. “Dealers will be contacted by some people working for us through ASV and I’m trying to make sure that the dealers that need inventory are the ones that are getting it. You know, we’ve had dealers that weren’t even Monaco dealers call and say, ‘I’ll buy them all,’ just trying to get a deal. And we’re trying to do the right thing and make sure that retails are taken care of first and foremost and also dealers that need inventory, dealers that don’t have a line right away, So, I’m kind of behind the scenes helping with that.”

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1 Comment To "Thor Acquires Some Legendary Towable Brands"

#1 Comment By Joe K On February 28, 2014 @ 1:09 am

I get the impression from this announcement that the new owners have no plans to produce the towable market.. I became a fan of Holiday Rambler when in 1962 we had six children and wanted a reliable and affordable RV. I bought a new Holiday, not the top of the line. We used it to allow the children to enjoy and make friends for 12 year traveling as time allowed To visit many parts of our nation. I sold it for more than I paid for it and then bought a used 23’ vs my old 21′ cab over. That was sold about three years later, when I purchased a used 25ft Holiday Ramble with aluminum instead of wood studding. We did not like the bed, so we bought another 25′ used Holiday Rambler. We had it for maybe four years when it started to fall apart and my new tow vehicle, a big diesel suburban, keep covering the trailer with transmission fluid. The suburban was declared a lemon and taken back by the mfg. By that time our six children had finished college. So we decide no more trailering. That lasted for about a year when I could afford to buy a small 25′ Class C motor home of another brand. After two years I found a problem with one of the dually rubbing the frame. So I put new tires on it and sold it.
On a business trip to Tucson area, I found a dealer who had a new Imperial 36’ gas motor home, so I bought it. We used it four years, but the 440 had fuel problem. The fuel line was run by the manifold, thus causing a vapor-lock at the most undesirable time. On a business trip to the Tampa area I found a dealer who had a 38 ft. Imperial diesel and made a deal.
That was not a bad motor home, except the windshield keep dropping down and would have to be reinstalled about every other trip. After about four years I got discussed and began looking for another motorhome. At a national rally in MI I found a dealer who had a new 1999 40′ Imperial at his place of business, about 60 miles south of Chicago, IL, We drove there on your way home. We made a deal and bought it. It was beautiful rig. But, it seemed that every trip we took after we got it home there were some significant problems. There is not enough space here to list all of the problems. But, here are a few: we had to have it towed three of the times over a100 miles , twice one trip to Florida. It had to go back to the factory once to get the crack frame redone. I could not get it done at my company’s shop because Holiday did not have a spec. on the steel. I worked for a medium size utility that had a twelve bay garage and could actually rebuild large trucks. All welders were verified. So, we sold it in 2006 and decided we were getting too old for that method of travel.
I still miss driving that big diesel, but my business travels have taken be all over the world and I have had opportunities to see RV in other parts of the world, but none like we have in the USA. Now I am a 1 million miler traveler on one US airline. Nothing is a pleasant as a nice reliable motorhome. So I wish you success in the rebirth of the Holiday line of motorhomes. I could never have afforded a Navigator. If it were not for the towable, I would never have thought I would have owned six RV four of them made by Holiday. We are member emeritus of our club the Good Time Ramblers. Our members are like family.
Joe K


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