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Younger Buyers Driving Alberta RV Sales Higher

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February 13, 2014 by   Leave a Comment

Two years ago, Albertans owned almost half of the existing recreational vehicles in the country. According to an Edmonton Journal report, the combination of a declining Canadian dollar, the province’s healthy economy and consistently low interest rates has convinced a rising percentage of them to shop at home for more RVs.

“A lot of younger families are buying RVs, wages are going up, the oilfield’s doing well, the Baby Boomers are coming out,” said Nathan Peesker, sales manager with RV City in Morinville.

His dealership, which sells only Jayco brand RVs, has an inventory of about 230 vehicles worth about $6 million.

“Our numbers are way up; there are lots of Internet shoppers,” Peesker said. “And the average owner keeps them only two to five years, because everything’s upgraded so much with electronics. I hear from a lot of customers that going to Mexico is getting dangerous, so they’re saying ‘we’ve got a beautiful country here, why don’t we explore it?’”

A 2012 study by Alberta Transportation showed that 42% of RVs in Canada were owned by Albertans, including 285,475 travel trailers, 55,765 tent trailers and 25,363 motor homes. A study by Harris/Decima shows the typical RVer is 48, a year younger than six years ago.

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