EverGreen Fastest Growing of Top Trailer Firms
EverGreen Recreational Vehicles LLC and its Lifestyle Luxury RV division announced that the year-end numbers compiled by Statistical Surveys Inc., Grand Rapids, Mich., showed that EverGreen is the fastest growing company of the top 15 manufacturers in the towable RV segment for 2013.
According to a press release, the Middlebury, Ind.-based company showed the highest growth statistics for both unit growth (85.5%) and market share growth (60.4%) among the top 15 towable RV manufacturers.
The momentum for EverGreen was significant as the firm’s top position in the towable segment moved from 74.7% unit growth and 52.2% market share growth in September to the year-end numbers – an increase of over 10% in the fourth quarter alone.
“We’ve shown significant momentum throughout 2013 and it continues in 2014,” said EverGreen President and COO Mark Boessler. “We attribute our leading position to attracting and partnering with the best dealers in the business. Our entire manufacturing and sales team must also be commended, as we now have 10 unique brands to choose from. Our dealers are profiting from both our innovative designs and the variety of price points we are hitting.”
Boessler also noted that EverGreen’s policy of providing its dealers with true protected trade territories and rejecting the industry norm of selling similar brands in the same marketplace is also key to dealer success.
“We understand that our dealers have a dramatically higher rate of success and capture far more market share in their territories, without having to deal with cloned products being sold right across town,” Boessler added.
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