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Ford’s V6 Engine Gaining Ground in Truck Sales

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March 28, 2014 by   Leave a Comment

The Ford 3.5-liter EcoBoost engine represents 46% of F-150 pickup truck sales in February and the 3.7-liter V6 represents 11%.

3D Car Shows reported that more than 57% of Ford Motor Co.’s F-150  retail sales so far this year are powered by V6 engines – the highest six-cylinder engine mix in the industry since 1967 – and the company expects that trend to continue for the rest of the year.

V8 engines led truck sales for decades until recently.  Over the last three years, retail registrations of light duty pickups powered by V6 engines grew more than 600% and F-150 was directly responsible for 91% of that growth, based on Ford analysis of Polk retail registration data.  In 2013, Ford accounted for 78%of all V6-powered half-ton pickups, according to data from Polk, recently acquired by IHS.

February’s engine mix numbers come on the heels of a very strong demand for Ford’s V6 truck engines in 2013.  Of all the trucks Ford sold in the calendar year, more than 48% of them were powered by a V6 engine.

“We expect those numbers to hold for the rest of the year,” said Doug Scott, Ford Truck marketing manager.  “It really is amazing when you consider we are doing that with just two V6 engine choices – the 3.5-liter V6 Ecoboost and the 3.7-liter Ti-VCT V6 engine.  When we come out with the new 2015 F-150, we will offer three different V6 engines, so the potential is there to go even higher.”

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