The reorganization and rebranding of the New England RV Dealers Association (NERVDA) continues with the unveiling of the group’s new logo today (March 3).
“We wanted a fresh new look that reflects what we are all about,” said Brian Sullivan, NERVDA president, in a press release. “As we continue to rebuild the association and provide quality services to our members, we wanted to further the branding with an entirely new graphical image that dealers will be proud to display at their facilities and members would want to showcase on our corporate apparel program.”
Bob Zagami, NERVDA executive director, noted, “We took a unique approach to creating a new logo and identification for the association with an online design contest at www.99designs.com. This on-line service, one of many on the Internet, offers hundreds of graphic designers an opportunity to compete for the business with the company, organization or association providing a guaranteed payment to the winner. In our contest we selected the $500 contest option and had 59 different submissions from 13 designers. The entire process was completed in just a few weeks. NERVDA owns the copyrights to the design and graphic file formats compatible for all print and online use. Designs are also provided in color and black and white.”
Board member Bruce Richard, Bank of the West, explained, “This is another critical step in rebranding NERVDA. Our association continues to grow as we bring real value to our members with quality shows and regional technician and staff training programs. In the next few months we will have a social media training program for administrators, a return visit of Lippert Components Inc. with their new products and Chuck Marzahn will be here in May to conduct his service writer training program. We are excited about the direction and growth of NERVDA.”