RVDA Poll: Dealers Expecting Big Things in ’14
RV dealers are expecting big things this year, according to results from a Recreation Vehicle Dealers Association (RVDA) survey conducted in late January to early February.
In the March issue of RV Executive Today, RVDA reported that after a good 2013, the majority of survey respondents are expecting 2014 to be even better. Specifically, 68% of dealers who participated in the survey feel the outlook for the retail market this year will be better than it was in 2013. Another 32% believe the market will be about the same as it was last year.
The only area of concern to dealers as they head into spring is the size of inventories. Forty-five percent of respondents feel their inventory levels are too high, 50% believe inventories are the right size and 5% feel they’re too low.
The optimism about 2014 comes after a solid recovery in 2013. Fifty-nine percent of respondents said last year’s retail market was better than it was in 2012 and 41% felt it was the same. No dealers said 2013 was worse than 2012.
All of the survey participants believe towable RV and motorhome sales will either be better in 2013, or at least the same. Seventy-seven percent believe towable sales will be better than in 2013 and 23% believe they will be about the same. Fifty-nine percent felt motorhome sales will improve from last year, while 41% are expecting no change.
The vast majority of dealers in the survey feel adequate amounts of both wholesale and retail credit are available. Ninety-five percent say there’s sufficient floorplan credit, and 86% feel there’s plenty of retail credit for their customers.