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SSI: Towable Sales Edge Down 1.6% in January

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March 20, 2014 by   Leave a Comment

Year-over-year retail towable registrations edged down 1.6% in January, perhaps reflecting the severe winter weather that has affected retail shows and manufacturers’ production schedules.

According to the latest report from Statistical Surveys Inc., results showed:

• Sales for the high-volume travel trailer sector grew 4.1% in January.

• Fifth-wheel registrations declined 12.5% for the month.

• Folding camping trailer sales were down 16.1% in January.

• Recreational park trailer sales were up 2.1% for the month.

Thor Industries Inc. was the towable sales leader for the month with a 33.6% market share, edging out Forest River Inc. (33.3%). Jayco Inc. was No. 3 with a 9.8% share.

By segment, Forest River was No. 1 in January travel trailer sales with a 34% share, ahead of Thor (29%) and Jayco (12%). Thor held a commanding lead in fifth-wheel sales, capturing a 49.7% market share, followed by Forest River with a 29.1% share. Grand Design RV Co. and Jayco were tied for the third spot, capturing a 4.8% share.

Forest River was the folding camping trailer sales leader for the month with a 66.9% market share while Columbia Northwest/Aliner Inc. (13%) held the No. 2 position followed by Jayco (9.6%). In the park model segment, Champion/Athens Park Homes was No. 1, posting a 14.3% market share. Kropf Manufacturing Co. Inc. and Skyline Corp. tied for No. 2 with a 12.2% share followed by Chariot Eagle Inc. (9.2%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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