Astronomically speaking, the spring season began last week, but in the recreational boating industry the spring selling season starts in February. This year, it did not start well.
According to Soundings Trade Only, the slim sales gains that the industry achieved in January vanished the following month as a harsh and snowy winter punished the Midwest, Great Plains and Northeast states. Persistent bitterly cold weather at times reached deep into the South, pushing aside thoughts of spring and good times on the water.
Statistical Surveys Inc. reported today (March 24) that sales in the main powerboat segments fell 5.3%, or 243 boats, to 4,315, in February and they dropped 3.4% industrywide, or 226 boats, to 6,371, from the same month last year in 29 early reporting states that represent about 68% of the U.S. boating industry.
Sales were lower in the main segments and industrywide for the first time since November and for only the second time since last April at the end of a three-month sales slump that was widely blamed on a cold, wet spring in many parts of the country.
Statistical Surveys national marine sales manager Ryan Kloppe was somewhat surprised by the February decline, but he said sales “were just down by a couple hundred boats. For a slow month, I’m not too concerned.”
To view the full report click here.