Bontrager Family Leads Reorganization at Jayco

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April 16, 2014 by   1 Comment

                        Middlebury, Ind.-based Jayco Inc. announced a reorganization that will provide greater hands-on roles for Chairman Wilbur Bontrager and Derald Bontrager, president and CEO.

“The new leadership structure will provide greater autonomy for our four operating divisions; Jayco Towables, Jayco Motorhome Group, Starcraft, and newly formed Highland Ridge RV which produces the Open Range family of products,” Derald Bontrager explained in a press release.  “Each division will be led by its president and a dedicated operating management team with a laser focus on creating the best, most innovative models within their product range. Our four division presidents will now report directly to me, as we have flattened our organization and moved away from the need for a corporate COO.”

He added, “Our new structure will enhance the speed to market, flexibility and accountability of each Jayco operating entity. With our recent acquisition, we felt it was important to our employees, dealers, customers, and our future success in the marketplace for the Bontrager family to get even closer and more involved in the day to day leadership of our businesses.”

Wilbur Bontrager noted,  “The values that formed Jayco nearly a half century ago by our parents, Lloyd and Bertha Bontrager, have been critical to our historical success, and become even more important as we grow and look to the future.  Derald and I are looking forward to directly influencing and inspiring our business leaders with those core values every day as the foundation of our success in the marketplace.”


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One Response to “Bontrager Family Leads Reorganization at Jayco”

  1. Bob Lopez on September 7th, 2015 3:04 pm

    I am an owner of a 2015 Precept 31 UL. It is the 3rd Jayco motorhome I’ve owned. This summer, I attended the Jayco International Rally in Amana, IA, and thoroughly enjoyed meeting and socializing with fellow Jayco owners. Last year’s Rally at Goshen, however was far better due to the involvement of Jayco. The fact that new models and Jayco techs were there made a great deal of difference.
    I am writing this note to encourage you to take a direct and active participation in gathering Jayco owners to attend a “get together” in the Middlebury area. What owners like me are interested in are factory tours of Jayco, their suppliers in the area, having access to tech support, and evaluating aftermarket products. Having campground representation would just be icing on the cake. I am not a marketing person who can tell you how this can translate to the bottom line. I can only say that in my discussions with other Jayco owners, we discuss this subject and even express our interest in volunteering our support.