Jayco Inc. Launches New ‘Responsive’ Website
Jayco Inc. announced the rollout of a new responsive website. The redesigned site, www.Jayco.com, features new interactive elements and is designed to automatically optimize across all user devices, including desktops, smartphones and tablets.
Jayco said in a press release, that the site has a fresh design and provides an optimal user experience with helpful tools fitting with the “family fun” position of the Jayco brand. Using responsive design, Jayco’s website automatically detects a user’s viewing device, screen size and device orientation. The site then seamlessly adjusts for optimal viewing, minimizing the amount of resizing, panning and scrolling needed to view information.
The redesign of Jayco.com was focused on improving the mobile shopping experience and users’ overall experience on the site. The new site is packed with a host of interactive tools, including:
• Enlarged floorplans and photos for optimal viewing.
• Extensive standards and options with photos where available.
• “Save and Compare” feature with the ability to save and compare favorite floorplans.
• Buyer’s Guide to help the customer find the right floorplan for their camping adventures.
• Enhanced build and price.
Additionally, the site features a map feature to locate hot spots nearby, camping trip location ideas, camping resources plus much more to help families plan and prepare for their next great camping excursion.
“We wanted to update our website to reflect our family fun focus, both in look and in features provided,” said Chuck Lasley, vice president of corporate marketing. “Additionally, we know our customers rely on our website for product information, and we know more of them are using mobile devices to access our site. We wanted to make sure our customers have the best possible experience regardless of the device they use.”
The site also features beautiful photography, product information, videos, and over time will have 360-degree tours as well. To view the new website, visit www.Jayco.com on any web-capable device.