Report: 1Q Boat Sales Register Four-Year High
The long winter undoubtedly impacted boat sales, but data reveal the strongest first quarter since at least 2010, with sales that slightly outpaced those in 2012, a year characterized by a mild winter and early spring.
Soundings Trade Only reported that first-quarter sales on a three-month rolling basis this year significantly outperformed those in 2013, a year that also brought cold weather in many parts of the country well into spring months, Info-Link Technologies managing director Jack Ellis told Trade Only Today.
“If you recall, early 2012 saw a really mild late winter and early spring and had rising sales,” Ellis said. “So last year, people were like, ‘What’s happening? Sales are down,’ but last year was a terrible winter that dragged out and they were comparing it to a great early spring and late winter the year prior. Yet this year, the winter is even worse and sales are about equal to where they were in 2012, when everyone was saying, ‘Rah rah, rah, look at how boat sales are going, and it’s still only the first quarter.’ ”
About a third of first-quarter sales always occur in warm-weather states such as Florida, Louisiana and Texas, Ellis said.
“All those places are doing well,” he said. “What that tells me is that though there is probably going to be a bit of a lag in the Northern states, states that are not cold are doing pretty well. So hopefully when we come out the other end, in April or May, it will pick up again.”
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