The Recreation Vehicle Industry Association (RVIA) has hired Scott Graham to be the association’s national show director with the responsibility of supervising, planning and implementing all aspects of the National RV Trade Show. He replaces Mary “Mike” Hutya who retired on March 31 after 38 years of service to RVIA.
According to an article in RVIA Today Express, Graham most recently served as the meetings and events director at the Christian Booksellers Association (CBA). In that position he was responsible for all facets of the International Christian Retail Show, including strategic planning, budgeting, contract negotiations, sponsor development, registration, promotion, exhibit floor management, security and housing. The event has been ranked as a Top 200 trade show and has drawn as many as 15,000 attendees.
“We are thrilled to have Scott join our team,” said RVIA President Richard Coon. “He is an accomplished meetings and events professional with more than 14 years of experience running a large trade show. The background and skill set he brings to RVIA will be invaluable as the association looks to invigorate the National RV Trade Show.”
In his role at RVIA, Graham will manage the production of the National RV Trade Show. This includes developing and implementing policies and procedures to improve the image of the event and the relationship with exhibitors and attendees. Specifically, he will oversee promotional campaigns, space sales, floorplan development, vendor management, event registration, catering, security, housing, sponsorship programs and social functions.
In addition to his work at the Christian Booksellers Association, Graham is a member of the Professional Convention Management Association, the American Society of Association Executives and the American Management Association. He has also served on advisory boards for the convention and visitors bureaus in Orlando, Indianapolis, Denver and Atlanta. He is a graduate of Missouri Western State University, earning a bachelor’s in business administration with a double major in marketing and business management.
The National RV Trade Show is scheduled to take place from Dec. 2–4 at the Kentucky Exposition Center in Louisville.