RVIA Promotes RV Lifestyle at ‘N.Y. Auto Show’
For the first time, the Recreation Vehicle Industry Association (RVIA) participated in the media days at the New York Auto Show, held annually in New York City. RVIA used a 2015 Fleetwood Storm, provided to the association as its media loan vehicle this year, to host an array of reporters attending the auto show.
In addition, Long Island RV dealer Jim McAlpin displayed two towable units – a small folding camping trailer and a handicap accessible travel trailer – inside the Javits Center during the event.
Reporters from several print and online outlets stopped by for meetings and tours of the motorhome and towables, including Business Week, which published an online story about the RV industry, Jalopnik.com, About.com, Car & Driver, MotorTrend, several New York City newspapers and Forbes, which taped an interview with an RVIA spokesman that will be posted online in the coming weeks.
“The New York Auto Show offered a unique opportunity for the RVIA PR team to interact with reporters interested in writing automotive stories in a relaxed, low-pressure environment,” said Kevin Broom, RVIA’s director of media relations. “Media members were impressed by the motorhome and went away with a wealth of industry talking points and information for future stories.”