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SSI: Towable Sales Flat in February, Grow 1.2%

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April 17, 2014 by   Leave a Comment

                                         Year-over-year retail towable registrations remained flat in February, up 1.2%, and showed a 2% gain for the first two months.

According to the latest report from Statistical Surveys Inc., results showed:

• Sales for the high-volume travel trailer sector grew 4.5% for the month and 6.3% year-to-date.

• Fifth-wheel registrations declined 4.9% for February and 6.2% for the two months.

• Folding camping trailer sales were down 14.2% for the month and 12.1% through February.

• Recreational park trailer sales fell 6.5% in February, but edged up 1.1% for the two months.

Forest River Inc. was the towable sales leader through February with a 34.8% market share, edging out Thor Industries Inc., which posted a 34% share. Jayco Inc. was No. 3 with a 10% share.

By segment, Forest River was No. 1 in year-to-date travel trailer sales with a 35.4% share, ahead of Thor (30.1%) and Jayco (12.3%). Thor was No. 1 in fifth-wheel sales, capturing a 48.5% market share, followed by Forest River (30.7%), Grand Design RV Co. (5.2%) and Jayco (4.7%).

Forest River was the folding camping trailer sales leader for the two months with a 68% market share while Columbia Northwest/Aliner Inc. (12.2%) held the No. 2 position followed by Jayco (9.1%). In the park model segment, Skyline Corp. was No. 1 with a 13.1% share, while Thor and Champion Home Builders tied for second with a 12.6% share. Kropf Manufacturing Co. Inc. was third, capturing an 11.5% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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