CrossRoads Names 3 New General Managers
CrossRoads reported in a news release that Jeff Cripe will serve as general manager over the Cruiser, Sunset, Elevation and Altitude product lines while Darin Elswick will lead the Zinger, Z-1, Hampton and Rezerve brands. Jim Lazzarino will manage the Redwood and Rushmore product lines.
General manager responsibilities include the expansion and development of each of the sales teams, planning for and executing initiatives to create greater market penetration of the CrossRoads brands.
“It’s a very exciting time at our company and we see great opportunities ahead,” said Andy Cripe, president of CrossRoads RV. “The entire CrossRoads team is expecting great things from these three industry veterans. Additionally, we want to offer them a well-deserved congratulations.”