KOA’s Rogers: N.C. Resort Redefines Camping
Sandy Rogers, wife of Jim Rogers, the CEO of Kampgrounds of America Inc. (KOA), perfectly summed up the unique quality of the Cape Hatteras KOA Resort as she pushed a button on the ground floor of the large clubhouse: “How many campgrounds have elevators?”
Answer: About as many as have a floor of suites upstairs from the front desk and camp store.
Welcome to Cape Hatteras KOA Resort, the newest KOA property to adopt the KOA Resort brand, and the first company-owned property to do so.
The campground was nearly wiped off the map in 2011 when Hurricane Irene flooded Hatteras Island. KOA put $6.5 million into rebuilding the campground to the criteria of the KOA Resort brand.
The campground had a formal grand reopening celebration over the weekend, ending yesterday (May 4).
During that time KOA people from all over the country joined guests to show off all the amenities of the resort: An expanded pool, improved sites, deluxe cabins elevated enough to park a car beneath them, and, of course, the eight hotel-like suites — all in addition to hundreds of RV sites, tent sites and basic cabin sites.
“We are redefining it. What is camping? Camping is not about the buildings or the pools, it’s about people and the way we act,” said Jim Rogers, standing near the pool with a steel drum playing in the background.
“What we’re doing is attracting a mix of people who have never been to a campground,” Rogers told Woodall’s Campground Management.
“We call it genuine engagement. At it’s fundamental, it’s providing something that’s missing every day. We block ourselves up, we’ve hooked ourselves up to a phone or an iPad or whatever, we don’t have that genuine engagement. Campgrounds do,” Rogers said.
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