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Newmar Reintroducing ‘London Aire’ Brand 

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May 22, 2014 by   Leave a Comment

Newmar-London-Aire#1Newmar Corp.’s senior management had a lot to talk about during the Nappanee, Ind.-based company’s 2015 Model Year Dealer Seminar May 20-23 at the Gaylord Texan Hotel in the Dallas suburb of Grapevine – from its new approach to delivering its own motorhomes to ownership succession and corporate training programs. But the biggest news in Grapevine this week was yesterday’s (May 21) unveiling of a 2015 London Aire Class A diesel pusher that should go a long way toward bolstering Newmar’s role as one of today’s premier North American coach builders. Newmar officials noted that the builder hasn’t marketed the London Aire brand since the 2007 model year when it was the company’s top-end line. The new London Aire is a 45-footer built on Freightliner SLR chassis equipped with a 600-hp Cummins 15-liter ISX engine – the largest available to production-type motorhome builders — equipped with a tag-axle, independent front suspension and Comfort Drive steering. Priced beneath the King Aire and Essex lines, all three of which now sport 600-hp power plants, the new London Aire retails for $619,820 with a full-wall slide bath-and-a-half floorplan featuring elegant dark maple-accented interiors, polished solid-surface countertops, porcelain floor tile and a featured ceiling that masks the air conditioning vents. “We wanted to really cash in on the brand equity of the London Aire name,” Vice President of Sales John Sammut told RVBUSINESS.com. “It’s had many forms out there over the years, including a high-end fifth-wheel and a Class C product. It was the flagship – the most expensive Newmar Class A at one point. Now, although it’s not the most expensive Newmar product, we thought we could really leverage the London Aire name, bringing out this new 600-hp product at the price point it’s at.”

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