NMMA Projects Continued Boat Sales Growth

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May 22, 2014 by   Comments Off on NMMA Projects Continued Boat Sales Growth

The recreational boating industry generated $36.7 billion in retail spending last year, a 3.2% increase from 2012, with performance and outboard boats leading the recovery.

Soundings Trade Only reported that for the first time since before the Great Recession, the ratio of used- to new-boat sales decreased.

An estimated 166,800 new powerboats and sailboats were sold in 2013, an increase of 2.2% on the heels of the industry’s 10.7% increase the previous year, according to new data released by the National Marine Manufacturers Association (NMMA).

The NMMA is anticipating continued momentum with an additional 5% to 7% increase in retail sales of new boats in 2014.

“As the nation’s economic recovery matures and boating businesses prepare for summer, a peak selling season for recreational boats, accessories and services, we expect to see continued stable growth in sales,” NMMA President Thom Dammrich said in a statement. “Following a year of inclement weather throughout the U.S. driving pent-up demand and Americans taking to the water in record numbers, the industry is primed for a busy selling season.”

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