Roadabode Releases Digital Marketing Study

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May 22, 2014 by   Comments Off on Roadabode Releases Digital Marketing Study

Providing insight to outdoor hospitality operators and marketers, Roadabode Productions recently released its 1st Annual Digital Marketing Benchmark Study for Outdoor Hospitality.

According to a press release, the study takes a closeup look at how parks are utilizing digital marketing – social media, e-mail marketing, website and analytics usage – and provides definitive benchmarks that can be used to measure an individual company’s digital marketing program.

“As a longtime digital marketing consultant, speaker and educator, one of the most frequent questions I receive from park owners and operators relates to how a park’s online marketing efforts and results compare to their peers,” said Evanne Schmarder, principle at Roadabode. “Up until this point, we didn’t have benchmarks for our sector of the travel and hospitality industry. I’m proud that this information-rich study will offer park marketers the advantage of understanding our specific digital marketing landscape, knowing where their digital marketing efforts stand as it relates to their peers, determining where they need to tweak and revise their programs in order to meet their goals, and gaining a sense of confidence when allocating their marketing budgets,”

The study can be downloaded from the homepage at

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