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SSI: Towable Sales Flat in March; Grow 0.7%

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May 22, 2014 by   Leave a Comment

                                                                                                                                               Year-over-year retail towable registrations remained flat in March, up 0.7%, and showed a 3.6% gain for the first three months, according to the latest report from Statistical Surveys Inc.

Results for the first quarter indicated:

• Sales for the high-volume travel trailer sector grew 3.2% for the month and 6.8% year-to-date.

• Fifth-wheel registrations declined 3.2% in March and 2.6% for the first quarter.

• Folding camping trailer sales were down 10.1% for the month and 7.5% through March.

• Recreational park trailer sales fell 32.3% in March and 12.5% for the three months.

Forest River Inc. was the towable sales leader through March with a 35.6% market share, edging out Thor Industries Inc. with a 34% share. Jayco Inc. was No. 3 with a 10.7% share.

By segment, Forest River was No. 1 in travel trailer sales for the first quarter with a 36.3% market share, ahead of Thor (30.4%) and Jayco (12.8%). Thor was No. 1 in fifth-wheel sales, capturing a 48.4% market share, followed by Forest River (30.8%), Grand Design RV Co. (5.2%) and Jayco (5%).

Forest River was the folding camping trailer sales leader for the three months with a 64.8% market share while Jayco (12.1%) held the No. 2 position followed by Columbia Northwest/Aliner Inc. (11.5%). In the park model segment, Skyline Corp. was No. 1 with a 15% share, while Kropf Manufacturing Co. Inc. was No. 2, capturing a 13% share, followed by Thor (11.6%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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