Webinar Will Reveal ‘Science’ of Web Content

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May 5, 2014 by   Comments Off on Webinar Will Reveal ‘Science’ of Web Content

                        Dealers can learn the science behind crafting seductive social media content in a free webinar May 7 at noon ET. According to a press release, the webinar is provided to dealers by the Mike Molino RV Learning Center through a partnership with online marketing firm KPA.

RV dealers’ participation in the free, live event helps support the Learning Center’s development of new programs. Register at the KPA website.

Expert presenter Arlene Peña of DigiGo will explain how online content can trigger different parts of the brain to engage consumers and discuss social media’s effect on human behavior. She’ll break down best practices to the molecular level and dispel myths about so-called secret formulas.  Peña will take questions via Twitter during the event at @Arlene_Pena and @DigiGo and provide answers in real time.

If unable to attend register and receive links to the materials for later viewing. Dealers interested in prior webinar topics will find them on the RV Learning Center’s webinar page.  If you have any questions or feedback, please contact Becky Ross at 356-1735 or Karin Van Duyse at the RV Learning Center at,  (703) 591-7130.

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