Younger RVers Help Drive Shipments Higher
It was the best April for RV shipments in seven years, according to figures released Wednesday by the Reston, Va.-based Recreation Vehicle Industry Association (RVIA).
And the upward trend could keep going, at least one RV leader believes, according to a report by the South Bend (Ind.) Tribune.
Mark Bowersox, executive director of the Recreation Vehicle Indiana Council (RVIC) credits the long-running Go RVing ad campaign, which he believes has attracted a younger demographic to the lifestyle, with having a major effect on RV sales. And it’s an effect he believes could continue for some time.
“The untold story is the industry is targeting a younger demographic than historically it has been,” said Bowersox. The image of a typical RV consumer used to be the grandparents in an RV visiting grandkids, he said. That still exists, but now others are in that RV picture. “Now, it’s a two-income (couple), ages 35 to 54, 2.2 kids,” he said of the typical RV customer statistical profile.
At Total Value RV of Indiana in Elkhart, the shipment numbers come as no surprise. The dealership is well on its way to a third straight year of record sales, said Jeff Lemmon, who works in both sales and marketing.
Since January, the company has sold 19 diesel motorhomes, 16 gas motorhomes and a combined total of 16 trailers and fifth-wheels.
“That’s really good,” Lemmon said.
Lemmon credits everything from more Baby Boomers to people relishing the lifestyle, from being able to take their pets to simply enjoying campgrounds.
“Going from campground to campground is just kind of a nice experience,” Lemmon said. “You see the out-of-the-way places, the little local places that tours won’t go to. There doesn’t have to be a big airport near it.”
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