After Upbeat April, Boating Sales Stall in May
After appearing to gain momentum in April, recreational boat sales were mixed in May in 27 early-reporting states, a disappointing result for the industry as it tries to climb out of an early-spring slump and repeat the summer gains it achieved in 2013.
Soundings Trade Only reported that Statistical Surveys Inc. said today (June 19) that sales in the main powerboat segments fell 2.6%, or 339 boats, to 12,658, from the previous May in states that account for 63% of the U.S. market. Industrywide sales rose 5.1%, or 1,054, to 21,674, largely on the strength of double-digit percentage increases in personal watercraft and ski-boat sales. PWC sales rose by more than 1,300.
Statistical Surveys national marine sales manager Ryan Kloppe attributed the slow sales to the lingering effects of the harsh winter that much of the country endured.
“I think what you’re still seeing is the remnants of that winter,” Kloppe said. “We didn’t have a good boating day in Michigan until Memorial Day weekend.”
As states that had a particularly hard winter shake off its aftereffects, “you’ll see some of the [expected] uptick in sales,” he said.
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