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Airstream, Mercedes-Benz Club Form Alliance
Posted By RVBusiness On June 25, 2014 @ 11:53 am In Breaking News | No Comments
Airstream Inc. and the Mercedes-Benz Club of America (MBCA) announced an exclusive multi-year partnership that will create a dedicated Airstream owners’ community, supported through partnership in MBCA club events and a variety of co-marketing programs.
Effective June 2014, Airstream will purchase a one-year MBCA membership for every customer who buys a new Airstream Interstate motorhome or Autobahn passenger van, both based on the award-winning Mercedes-Benz Sprinter chassis. Airstream will also give current qualifying MBCA Members a $500 discount on the purchase of a new Interstate or Autobahn.
“The values shared by Airstream and Mercedes-Benz have always been clear, but aligning ourselves more closely with such a large and active owners’ group will yield great benefits for all parties. We look forward to bringing to life the full potential of this new relationship,” said Bob Wheeler, Airstream president and CEO, in a press release.
“We are thrilled to partner with Airstream as we welcome Interstate and Autobahn owners to the MBCA community. We look forward to seeing Interstate and Autobahn at events in the U.S. and Canada, which celebrate the heritage of Mercedes-Benz vehicles, and we warmly anticipate the start of new and lasting friendships with their enthusiastic owners,” said Terry Kiwala, MBCA national president.
Airstream first began its partnership with Mercedes-Benz with the launch of the Airstream Interstate in 2004, which remains the top model in its class for the third year in a row and is built from a bespoke version of the Mercedes-Benz Sprinter van chassis. Airstream’s new luxury VIP passenger van, the Autobahn, was launched in early June 2014 and is now available through select Mercedes-Benz Sprinter dealers. For more information visit www.airstreamautobahn.com.
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