Airstream Partnering With Norwegian Retailer
Airstream Inc. has partnered with a dealership in Norway for the first time in its 83-year history.
In an announcement made today (June 2), the Jackson Center, Ohio-based firm has appointed Tonsberg-based E-18 Bobil & Caravan as its official dealer in order to meet fast-growing demand for the “silver bullet” caravans across Scandinavia. The move is part of the manufacturer’s plans to develop a network of dealers throughout Europe following its 2006 debut outside the American market in the U.K.
Kai Egil Larsen, managing director of E-18, said his company is pleased to offer Airstream travel trailers. E-18 has been a motorhome and caravan dealership for nearly 30 years and carries a large inventory of product displayed at its indoor and outdoor showrooms.
“The popularity of European Airstreams is growing faster than anyone could have imagined and I know from the interest I have already had that the potential to develop the brand across Scandinavia is huge,” Larsen said. “The Airstream has an undeniable presence on the road and for generations has inspired people to travel, which is what attracted me to the brand in the first place.”
He added, “As I have found out more about the products, I have discovered the incredible amount of workmanship that goes into both the exterior and interior. The fact that around 70% of all Airstreams ever built are still on the road is testament to the brand’s longevity in terms of both build quality and design, and I’m both excited and proud to be representing such an iconic name.”
Airstream Director of International Business Development Shane Ott said he was “extremely excited” about E-18’s appointment, and about Airstream’s continued development outside America. In 2006 Airstream decided to enter the European market with a special European specification fleet of trailers that are lighter, narrower and shorter than their American cousins.
“We have ambitious growth plans for Europe and the E-18 team’s passion and enthusiasm for the Airstream brand, lifestyle and product will certainly fuel that growth,” he said.
Among the range Airstream Norway will be selling are three International trailers designed for the European market featuring leather upholstery, Corian worktops, soft-close cupboards and doors, and high-tech accessories.
As well as Norway, Airstream is looking to expand into other key markets and is actively seeking potential dealerships across Europe. The company also has a presence in Asia and Australia. Visit www.airstream.com for more information.