Johnnie Walker RV Motors Through Downturn
Nevadans know how beautiful the state is. A drive in any direction brings mountain and waterfront views, lake fishing and camping, and other natural breathtaking treasures to be discovered.
Nevada Business Magazine reported that Johnnie Walker Sr., noticed that the inexpensive, yet fulfilling, RV lifestyle was growing in popularity among Southern Nevada residents. They were ready to experience the beauty of the Southwest, and Walker knew that he had an opportunity to provide an outlet for travelers and vacationers. Walker was already a small business owner with his family run grocery store, Stewart’s Market. In 1963, Walker sold Stewart’s Market to focus all of his attention on the growing and untapped RV market in Nevada.
Johnnie Walker RV started out selling mobile homes, and expanded to travel trailers a few years later. The business began modestly, taking one or two orders at a time. As demand grew for travel trailers, the company changed its business model from mobile homes to recreational vehicles in 1968. The company has been family owned since its founding, and has passed from Johnnie Walker Sr. to Johnnie Walker Jr., who ran the business until the early 2000’s, when Johnnie Walker Jr.’s son, West Walker, assumed leadership of the company. Today, the company is made up of about 80 employees, with numerous Walker family members in various positions, including West Walker (president), Darcy Walker-Fitch (vice president), Shelly Walker-Johnson (office manager) and Michael Walker (marketing director).
Over the past 50 years, Johnnie Walker RV has grown to be one of the largest RV dealerships in Nevada. The focus of the company is, and always has been, delivering high quality vehicles at family-friendly prices. Although usually steady, the company has seen its share of hard times.
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